Did you know you're probably doing your shopping cart wrong? I know, it might be hard to accept. You did pay so much for it, after all, but it's true.

We've done a lot of commerce online and seen a lot of strange things over the years. Most of all, we've seen website after website approach e-commerce like they just absolutely hate their customers and really don't want them to buy anything.

We personally like the customer since they pay us, which allows us to buy neat Apple products and that new McGuyver DVD Collection. Since happy customers = more money, we've created a one-page shopping cart platform.

Side note: We've been telling people it's because of “ease of use”, but the truth is the Developer got lazy and decided to only develop one page instead of the original 18 we planned. This little spin is true marketing in action.

For an idea of how ludicrous more than one page to checkout is, let's imagine a little situation:

You're in line at the grocery store, just hoping to get home before nightfall. It was a long day, and you just need the toothpaste that you've been meaning to get for two weeks. After trying to pick out one of the 487 brands of toothpaste that are all apparently endorsed by 9 out of 10 dentists, you finally reach the front of the line to be greeted by a friendly checker: (Question: Why don't you ever hear about the 10th dentist endorsing a toothpaste? Does he not support healthy teeth, or does he just want yours to fall out so he can charge you more?)

• Checker: Hello! Are you ready to checkout?
• You: Yes, thanks.
• Checker: Is this all you'll be purchasing today? We have peanuts on sale for $0.89 cents!
• You: No, thank you, just the toothpaste today.
• Checker: Are you really sure? Act now and I'll throw in this gum for only $0.15 cents!
• You: I just need the toothpaste, okay?
• Checker (still smiling as if slightly insane): Sure thing! *beep* That will be $2.14, how will you be paying today?
• You: Debit card.
• Checker swipes the card you hand them and directs you to that nifty little keypad.
• Checker Please enter the expiration date and security code on the back of the card.
• You: Okay... there you go.
• Checker: Now please fill out your mailing address, weight, eye color, marital status, blood type and favorite Def Leppard song. This is optional, of course.
• You: ...
• Checker: Guess it's not! Okay, are you sure you want to buy this toothpaste tonight?
• You: Yes, that's all I need, please hurry.
• Checker: No prob! Thank you for your purchase and here's your receipt. While you're still here would you like to sign up for...

By now you've probably crammed the tube of toothpaste down the Checker's throat.

The point is that if this is such an exaggeration in real-life, why have you put up with it online? We deal day-in and day-out with 4, 5, and 6 step checkouts- sometimes more. We register and check our e-mail and click the link and verify the name of our first teacher, then have to do it all over again to login just to verify that yes, we aren't pretending that we want to buy a product.

It's insanity, and it's a polluted effort. The great thing is, with a one-step cart it makes it a lot easier to qualify if a consumer dropped out because of another issue such as price or shipping, or if they just choked on their own rage filled spittle during the 14th hour, 19th step of your current cart.

We still collect all of the pertinent data your organization needs, and we still pull off an effective form of cross-selling, but without all the silliness.

Be sure check out our awesome One Page eCommerce Shopping Cart: Sxorch

If you'd like even more information on our neat-o cart, contact us